Age UK Love later life TV ad

ll regista e fotografo Nadav Kander ha girato un video per l’associazione per gli anziani Age Uk, con l’agenzia di pubblicità Karmarama.

Il video si intitola Love later life e mostra una serie di persone dall’infanzia all’età adulta, mentre l’attore Christopher Lee, 91 anni, legge una poesia scritta da Roger McGough:

There is no cure for aging,

because aging isn’t an illness,

but a way of life.

And some are better at it than others.

The secret?

Think yourself younger than you really are.

Design a website, invent an app, take up Zumba, forget to nap.

Time flies, they say. But it’s us that fly.

Time sits on its hands as we rush by.

In the blink of an eye, the brush of a tear, you are old, but valued still.

Welcome to the fold.

For more inspiration, visit http://www.ageuk.org.uk/lovelaterlife

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